:root{--ink:#151515;--lime:#c4f448;--sage:var(--lime);--paper:#f5f5f5;--line:#dedede}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:#fff;color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:17px;line-height:1.6}a{color:inherit;text-decoration:none}button,input,textarea{font:inherit}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:3px solid #a2b68f;outline-offset:5px}.wrap{width:min(1220px,88%);margin:auto}header{width:min(1320px,92%);height:115px;margin:auto;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.brand{display:flex}header img{object-fit:contain}nav{display:flex;gap:36px;font-size:14px}nav a:hover{color:var(--sage)}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:30px;background:var(--ink);color:white;padding:17px 24px;font-size:14px;font-weight:700;border:0;cursor:pointer}.button:hover{background:var(--sage)}.button span{font-size:20px}.button.small{padding:10px 20px}.hero{display:grid;grid-template-columns:1.1fr 1fr;gap:30px;min-height:735px;align-items:center;padding-top:42px;padding-bottom:55px}.eyebrow{text-transform:uppercase;font-size:11px;letter-spacing:2px;font-weight:700;color:var(--sage);margin:0 0 24px}h1,h2,h3,p{margin-top:0}h1{font-size:clamp(48px,5.1vw,74px);line-height:1.045;letter-spacing:-3.5px;margin-bottom:28px}h1 span,h2 span{color:var(--sage)}.hero-copy>p:not(.eyebrow){max-width:540px;font-size:16px;line-height:1.65}.hero-copy .intro{font-size:18px!important}.hero-copy .button{margin-top:12px}.elephant{position:relative;isolation:isolate;align-self:end;text-align:center}.elephant img{width:100%;height:auto;max-height:620px;object-fit:contain;display:block;position:relative}.orb{position:absolute;background:#edf0e8;width:95%;aspect-ratio:1;border-radius:50%;top:12%;z-index:-1}.caption{display:block;font-size:11px;color:#646a61;margin:12px 0}.reality{background:var(--ink);color:white;padding:85px 0 50px}.reality .eyebrow{color:#b5c6a6}h2{font-size:clamp(36px,4.1vw,58px);line-height:1.12;letter-spacing:-2px;margin-bottom:28px}.questions{display:grid;grid-template-columns:1fr 1.2fr 1fr;gap:40px;border-top:1px solid #52574e;padding-top:30px;margin-top:42px;font-size:15px;color:#c0c5bc}.questions strong{color:white;font-weight:400}.reality-end{font-size:13px;color:#b5c6a6;margin:20px 0 0}.bottle-section{display:grid;grid-template-columns:1fr 1fr;gap:100px;align-items:center;padding-top:110px;padding-bottom:110px}.bottle{background:#e8e5de}.bottle img{display:block;width:100%;height:auto}.section-copy h2{font-size:47px}.section-copy em{font-style:normal;color:var(--sage)}.section-copy p{font-size:16px}.standout{font-weight:700}.approach{background:var(--paper);padding:90px 0}.section-heading{max-width:740px}.section-heading>p:last-child{max-width:550px}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:46px;margin-top:65px}.steps article{border-top:1px solid #bfc7b7;padding-top:22px}.steps span{font-size:10px;letter-spacing:1.8px;color:var(--sage);font-weight:700}.steps h3{font-size:27px;line-height:1.2;letter-spacing:-.7px;margin:24px 0 18px}.steps p{font-size:15px;color:#596052}.change{padding-top:110px;padding-bottom:100px;border-bottom:1px solid var(--line)}.change h2{max-width:960px}.change>div{display:grid;grid-template-columns:1fr 1fr;gap:60px;max-width:900px;margin-top:38px;font-size:16px}.founder{display:grid;grid-template-columns:.8fr 1.2fr;gap:110px;align-items:center;padding-top:100px;padding-bottom:110px}.founder h2{font-size:48px}.founder p:not(.eyebrow){font-size:16px;max-width:550px}.portrait{position:relative;max-width:350px;aspect-ratio:1;display:grid;place-items:center}.portrait-circle{position:absolute;inset:0;border:1px solid #a7b19d;border-radius:50%}.portrait img{width:82%;height:auto;position:relative}.contact{background:var(--sage);color:white;padding:85px 0}.contact .eyebrow{color:#e6ecdf}.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:120px}.contact h2{font-size:58px}.contact p{max-width:425px;font-size:16px}form label{display:block;font-size:13px;margin:0 0 9px}input,textarea{width:100%;padding:13px;color:white;background:#ffffff0d;border:1px solid #b1bda7;border-radius:0;margin-bottom:25px}input::placeholder,textarea::placeholder{color:#e0e5dc;font-size:14px}textarea{resize:vertical}.button.light{background:#fff;color:var(--ink)}.form-note{font-size:11px!important;line-height:1.6;margin-top:16px;opacity:.85}#feedback{font-size:13px}footer{display:flex;align-items:center;gap:35px;padding-top:32px;padding-bottom:32px}footer p{font-size:12px;margin:0}footer small{font-size:10px;margin-left:auto}footer>a:last-child{font-size:11px}.footer-logo{display:flex}section[id]{scroll-margin-top:28px}@media(min-width:1600px){.hero{min-height:810px}}@media(max-width:900px){header{height:95px}nav{gap:18px;font-size:12px}.hero{min-height:auto;gap:15px}h1{font-size:54px;letter-spacing:-2.7px}.hero-copy>p:not(.eyebrow){font-size:14px}.hero-copy .intro{font-size:16px!important}.bottle-section{gap:45px}.section-copy h2{font-size:38px}.founder{gap:50px}.contact-grid{gap:50px}.contact h2{font-size:46px}.steps{gap:25px}.steps h3{font-size:23px}footer{gap:20px;flex-wrap:wrap}}@media(max-width:620px){.wrap{width:88%}header{height:88px}.brand img{width:60px;height:61px}nav{display:none}.hero{grid-template-columns:1fr;padding-top:42px;padding-bottom:30px}.hero h1{font-size:53px}.hero-copy .intro{font-size:17px!important}.hero-copy>p:not(.eyebrow){font-size:16px}.hero .eyebrow{font-size:9px}.elephant{width:90%;margin:25px auto 0}.elephant img{max-height:470px}.orb{top:10%}.reality{padding:60px 0 42px}h2{font-size:39px;letter-spacing:-1.4px}.questions{grid-template-columns:1fr;gap:0;margin-top:30px}.questions p{padding-bottom:18px;border-bottom:1px solid #484f43}.bottle-section{grid-template-columns:1fr;padding-top:65px;padding-bottom:65px;gap:38px}.bottle{max-width:400px}.section-copy h2{font-size:38px}.approach{padding:60px 0}.steps{grid-template-columns:1fr;margin-top:35px;gap:20px}.steps h3{margin:17px 0 13px;font-size:27px}.change{padding-top:65px;padding-bottom:50px}.change>div{grid-template-columns:1fr;gap:0;margin-top:25px}.founder{grid-template-columns:1fr;gap:35px;padding-top:60px;padding-bottom:65px}.portrait{width:240px;margin:auto}.founder h2{font-size:39px}.contact{padding:60px 0}.contact-grid{grid-template-columns:1fr;gap:25px}.contact h2{font-size:45px}footer{gap:18px}footer p{max-width:200px}footer small{margin-left:0;width:100%}footer>a:last-child{margin-left:auto}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Established Plan B identity: black, lime, white. */
body{background:#151515;color:#fff}header{border-color:#383838}.brand img,.footer-logo img{background:#fff;border-radius:50%;padding:3px}nav a:hover{color:var(--lime)}.button{background:var(--lime);color:#151515}.button:hover{background:#d7ff73}.eyebrow{color:var(--lime)}.orb{background:#242424}.caption{color:#aaa}.reality{background:#fff;color:#151515}.reality .eyebrow{color:#151515}.questions{border-color:#d2d2d2;color:#555}.questions strong{color:#151515}.reality-end{color:#555}.bottle{background:#252525}.approach{background:#fff;color:#151515}.approach .eyebrow,.steps span{color:#151515}.steps article{border-color:#bbb}.steps p{color:#555}.change{border-color:#414141}.portrait-circle{border-color:var(--lime)}.contact{background:var(--lime);color:#151515}.contact .eyebrow{color:#151515}input,textarea{color:#151515;border-color:#151515;background:#ffffff38}input::placeholder,textarea::placeholder{color:#444}.button.light{background:#151515;color:#fff}.button.light:hover{background:#333}.form-note{opacity:1;color:#333}.change>div{color:#ccc}footer{color:#ccc}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline-color:var(--lime)}.contact input:focus-visible,.contact textarea:focus-visible,.contact button:focus-visible{outline-color:#151515}@media(max-width:620px){.questions p{border-color:#ddd}}

.portrait{max-width:420px;aspect-ratio:1}.portrait-circle{display:none}.portrait img{width:100%;height:auto;display:block}.conversation-cta{align-self:center}.conversation-cta h3{font-size:32px;line-height:1.2;letter-spacing:-1px}.contact-email{display:block;margin-top:22px;font-size:16px;text-decoration:underline;text-underline-offset:5px}@media(max-width:620px){.portrait{width:100%;max-width:360px}.conversation-cta h3{font-size:28px}}

.form-row{display:grid;grid-template-columns:1fr 1fr;gap:20px}.form-row>div{min-width:0}#contact-form .contact-email{font-size:13px}#contact-form textarea{min-height:145px}#contact-form .form-note{max-width:100%}@media(max-width:620px){.form-row{grid-template-columns:1fr;gap:0}}

/* Readability and updated brand messaging. */
.brand{align-items:center;gap:18px}.brand-tagline{font-size:20px;font-weight:700;white-space:nowrap;color:var(--lime)}
nav,.button{font-size:17px}.eyebrow,.hero .eyebrow{font-size:14px}.caption{font-size:14px}.hero-copy>p:not(.eyebrow),.section-copy p,.founder p:not(.eyebrow),.contact p,.change>div{font-size:19px}.hero-copy .intro{font-size:21px!important}.questions,.steps p{font-size:18px}.reality-end{font-size:16px}.steps span{font-size:13px}form label{font-size:16px}input::placeholder,textarea::placeholder{font-size:17px}.form-note{font-size:14px!important}#contact-form .contact-email{font-size:16px}footer p{font-size:16px}footer small,footer>a:last-child{font-size:14px}.unique-perspective{font-size:.78em}
@media(max-width:900px){header{gap:16px}nav{gap:16px;font-size:15px}.brand-tagline{font-size:17px}.brand{gap:12px}}
@media(max-width:620px){.brand-tagline{font-size:15px}.brand{gap:10px}header .button{font-size:15px;padding:10px 12px;gap:10px}.hero h1{font-size:clamp(38px,9.5vw,53px)}.hero-copy>p:not(.eyebrow){font-size:19px}.hero-copy .intro{font-size:20px!important}footer p{max-width:230px}}

/* Elephant-led opening. */
.hero{align-items:start;padding-top:60px;padding-bottom:65px;grid-template-columns:1.15fr 1fr;gap:45px}.hero h1{font-size:clamp(44px,4.6vw,65px);line-height:1.06;letter-spacing:-2.5px}.hero-question{font-size:27px;line-height:1.25;letter-spacing:-.6px;margin-bottom:24px}.hero-copy .hero-i-do{font-size:52px!important;font-weight:700;line-height:1.1;color:var(--lime);margin-bottom:22px}.hero .elephant{align-self:start;position:sticky;top:35px;margin-top:40px}.hero-copy>p:not(.eyebrow){margin-bottom:20px}
@media(max-width:900px){.hero{gap:25px}.hero-question{font-size:24px}}
@media(max-width:620px){.hero{grid-template-columns:1fr;padding-top:40px;gap:10px}.hero h1{font-size:46px;letter-spacing:-1.8px}.hero-question{font-size:25px}.hero .elephant{position:relative;top:auto;margin-top:20px}.hero-copy .button{gap:15px}}

.keep-together{white-space:nowrap}footer .footer-logo{flex-shrink:0}@media(max-width:620px){footer p{flex:1;min-width:0;max-width:none}}

/* Emphasize the introduction to the elephant headline. */
.hero .hero-copy>.eyebrow{font-size:18px;line-height:1.5;letter-spacing:1.5px}

/* Lead with the elephant on phones. */
@media(max-width:620px){.hero{padding-top:16px;gap:28px}.hero>.elephant{grid-row:1;position:relative;top:auto;width:85%;margin:0 auto}.hero>.elephant img{max-height:430px}.hero>.hero-copy{grid-row:2}}

/* Let’s Talk Business */
.podcast-invite{padding-top:65px;padding-bottom:75px;display:flex;align-items:center;gap:45px;justify-content:space-between}.podcast-invite h2{font-size:38px}.podcast-invite p{max-width:650px}.podcast-invite .button{flex-shrink:0}nav{gap:24px}nav [aria-current]{color:var(--lime)}
.podcast-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:80px;align-items:center;padding-top:80px;padding-bottom:90px}.podcast-hero h1{font-size:clamp(64px,7vw,96px);letter-spacing:-4px}.podcast-hero p{font-size:19px;max-width:580px}.podcast-hero .podcast-lead{font-size:25px;font-weight:700;line-height:1.4}.show-art{background:var(--lime);color:var(--ink);padding:32px;aspect-ratio:1;display:flex;flex-direction:column;justify-content:space-between;box-shadow:14px 14px 0 #303030}.show-art-top{font-size:14px;font-weight:700;letter-spacing:1px}.show-art>strong{font-size:clamp(40px,5vw,65px);line-height:.98;letter-spacing:-2.5px}.show-art>strong>span{font-size:.8em}.show-art-bottom{display:flex;justify-content:space-between;align-items:center;font-size:14px;font-weight:700}.show-art img{border-radius:50%}.episodes-section{background:#fff;color:var(--ink);padding:80px 0}.episodes-section .eyebrow{color:#333}.episode-launch{display:grid;grid-template-columns:1.2fr 1fr;gap:55px;align-items:center;margin-top:40px}.episode-cover{background:#151515;color:white;aspect-ratio:16/9;padding:32px;display:flex;flex-direction:column;justify-content:space-between}.episode-cover>span:first-child{color:var(--lime);font-size:14px;letter-spacing:1.5px;font-weight:700}.episode-cover strong{font-size:clamp(24px,3vw,42px);line-height:1.15}.launch-badge{font-size:12px;letter-spacing:1px;color:#ccc}.episode-launch h3{font-size:31px;line-height:1.2}.episode-launch p{font-size:19px}.text-link{text-decoration:underline;text-underline-offset:5px;font-weight:700}.episode-empty{border-top:1px solid #ddd;margin:40px 0 0;padding-top:24px;font-size:17px;color:#555}.podcast-host{display:grid;grid-template-columns:.7fr 1.3fr;gap:80px;align-items:center;padding-top:90px;padding-bottom:90px}.podcast-host img{width:100%;height:auto;max-width:360px}.podcast-host p{font-size:19px}.podcast-guest{background:var(--lime);color:#151515;padding:70px 0}.podcast-guest .eyebrow{color:#151515}.podcast-guest p{font-size:20px;max-width:600px}.podcast-guest .button{background:#151515;color:white}
@media(max-width:900px){.podcast-hero{gap:35px}.podcast-host{gap:40px}nav{gap:14px;font-size:14px}}
@media(max-width:620px){.podcast-invite{display:block}.podcast-invite h2{font-size:33px}.podcast-page header{height:auto;min-height:88px;flex-wrap:wrap;padding:14px 0;gap:16px}.podcast-page nav{display:flex;order:3;width:100%;overflow-x:auto;padding-bottom:5px;font-size:15px;gap:20px}.podcast-page nav a{white-space:nowrap}.podcast-hero{grid-template-columns:1fr;padding-top:45px;padding-bottom:65px;gap:38px}.podcast-hero h1{font-size:68px}.show-art{max-width:420px;width:100%;padding:25px}.show-art>strong{font-size:58px}.episode-launch{grid-template-columns:1fr;gap:30px}.episode-cover{padding:24px}.episode-cover strong{font-size:32px}.episodes-section{padding:55px 0}.podcast-host{grid-template-columns:1fr;gap:30px;padding-top:55px;padding-bottom:55px}.podcast-host img{max-width:260px;margin:auto}.podcast-host h2{font-size:38px}.podcast-guest{padding:55px 0}}
@media(max-width:360px){.show-art>strong{font-size:48px}}

/* Website plans */
.web-hero{padding-top:75px;padding-bottom:80px;max-width:1220px}.web-hero h1{font-size:clamp(40px,4.8vw,68px);max-width:1000px}.web-hero>p:not(.eyebrow),.web-preview>p:not(.eyebrow){max-width:740px;font-size:20px}.web-plans-section{background:#fff;color:#151515;padding:75px 0}.web-plans-section .eyebrow{color:#151515}.web-plans{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:40px}.web-plan{border:1px solid #ccc;padding:30px 25px;display:flex;flex-direction:column}.web-plan:last-child{border-top:6px solid var(--lime);padding-top:25px}.web-plan h3{font-size:48px;line-height:1.2;margin-bottom:24px;letter-spacing:-2px}.web-plan h3 span{font-size:17px;letter-spacing:0;font-weight:400}.plan-promise{font-size:22px;line-height:1.35;font-weight:700;min-height:60px}.web-plan ul{padding-left:20px;margin:0 0 30px}.web-plan li{font-size:18px;margin-bottom:16px;line-height:1.5}.web-plan .button{margin-top:auto;gap:15px}.web-terms{border-top:1px solid #ccc;margin-top:45px;padding-top:30px}.web-terms h3{font-size:26px}.web-terms p{font-size:17px;max-width:1000px}.web-preview{padding-top:80px;padding-bottom:85px}.web-home-callout{padding-top:70px;padding-bottom:70px;border-bottom:1px solid #444}.web-home-callout p:not(.eyebrow){max-width:700px;font-size:19px}header nav{gap:16px;font-size:15px}
@media(max-width:1000px){.web-plans{gap:14px}.web-plan{padding:24px 18px}header{flex-wrap:wrap;height:auto;min-height:115px;padding:18px 0;gap:18px}header nav{order:3;width:100%;justify-content:center}}
@media(max-width:620px){header nav{display:flex;overflow-x:auto;justify-content:flex-start;gap:22px;font-size:15px;padding-bottom:4px}header nav a{white-space:nowrap}.web-hero{padding-top:45px;padding-bottom:50px}.web-hero h1{font-size:42px;letter-spacing:-1.8px}.web-plans{grid-template-columns:1fr;gap:24px}.web-plans-section{padding:50px 0}.web-plan{padding:30px}.plan-promise{min-height:0}.web-preview,.web-home-callout{padding-top:55px;padding-bottom:55px}.web-plan h3{font-size:48px}}

.founder-nickname{display:inline-block;font-size:.65em;line-height:1.3;margin:8px 0 14px;letter-spacing:-.5px;color:var(--lime)}